Asia's leading source of advertising, marketing & media news.
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News
Smirnoff ICE celebrates 25 years by defying logic in first global campaign
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Award News
MEDIPEEL and TBWA\Singapore crowned Overall HashMasters at the Hashtag Asia Awards 2025
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Analysis
Luxury goes pop: How music videos are the new catwalks for high fashion brands
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Tune In
Gen Z perspectives: WPP CEO exits & UNIQLO's keychain kerfuffle
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News
Study: 64% celebrate Father's Day, but few influenced by social media
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Starbucks and BEAMS redefine everyday style with new collab
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WPP Media overhauls structure with new APMEA model and senior leadership shake-up
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L’Oréal Indonesia backs refill culture to future-proof luxury beauty
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Kojie-San’s DIY session with Tasya Kissty makes personal scent stories tangible
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Labubu lands in Bali as Pop Mart bets on tourism-driven retail
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TikTok brings Symphony AI to WPP in first-of-its-kind integration
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BMW makes waves with waltzing octopus to spotlight driving tech
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adidas pits Messi against Mahomes in high-speed treadmill showdown
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MAGNA: APAC ad market to grow 4.6% in 2025 as digital dominance deepens
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From pitch to platform: Shopee Cup brings football and fandom to life across ASEAN
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Automating out-of-home beyond programmatic: The urgent need for change
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PRMMS returns to Loyalty & Engagement Awards 2025 as a platinum sponsor
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Beyond billboards: Pixel Group’s vision for the next era of OOH advertising in Indonesia
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MEDIPEEL and TBWA\Singapore crowned Overall HashMasters at the Hashtag Asia Awards 2025
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Agency of the Year Awards Singapore 2025 finalists unveiled
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Who’s leading the charge? Meet the finalists for Agency of the Year and MARKies Awards Malaysia 2025
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McDonald’s HK and DDB Group HK shine bright at MARKies Awards HK 2025
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